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The word "Collects" in the title is taken out of context because of which companies Apple is being compared against. Apple arguably collect way more user data
by alberth 4y ago
The word "Collects" in the title is taken out of context because of which companies Apple is being compared against.
Apple arguably collect way more user data than anyone else. Heck, they are collecting your biometric.
The difference is that this article is comparing Apple (a hardware company) against ad support companies like "Google, Twitter, Amazon, and Facebook" who need to collect as much data in order to target ads/products to you.
Apple collects and has access to much more data, they just aren't targeting ads at you YET (expect to see way more ads in their App Store as they push harder into services)
- threeseed 4y agoNobody has claimed nor is there any evidence that Apple plans to use iCloud, HealthKit, FitnessKit etc data for App Store ads. All that has been said is that Apple wants to build a platform to manage the ads across its apps. It's a completely different situation from Facebook and Google.
- macintux 4y agoApple devices collect biometric data. That data remains on your devices. That’s one critical difference between Apple’s data collection and other major tech companies.
- alberth 4y agoAgreed, it's a major difference. But that still doesn't preclude Apple from still being able to target ads based on this data. Instead of Google/Facebook who "push" ads to you based on targeting, the App Store could be "pulling" ads based on on-device data that it doesn't share with Apple.