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I mean, this shouldn't be a surprise to anybody. Apple isn't an advertising company (like Google or Facebook) or a general merchant (like Amazon).

cainxinth 4y ago
That's changing, though. Advertising is a growing share of Apple's revenue, and they are adding ads to a number of their default iOS apps: https://www.bloomberg.com/news/newsletters/2022-08-14/apple-aapl-set-to-expand-advertising-bringing-ads-to-maps-tv-and-books-apps-l6tdqqmg https://www.bloomberg.com/news/newsletters/2022-08-14/apple-...
- falcolas 4y ago
  > they are adding ads to a number of their default iOS apps That's not what I read. "I believe that the iPhone maker will eventually expand search ads to Maps. It also will likely add them to digital storefronts like Apple Books and Apple Podcasts." "And TV+ could generate more advertising with multiple tiers" Basically, all they're saying that's known fact is that Apple wants more ad revenue, and then speculating on how they could do it.
- ubermonkey 4y ago
  I don't see ads in any of the Apple tools I use every day. To suggest, even obliquely, that "well, they sell ads too" here implies an equivalence between the wholesale exploitation of user activity found at Google and Facebook and whatever modest incursions Apple may or may not be doing.
- proamdev123 4y ago
  Ah, the infamous Bloomberg article with a provocative headline and 99% speculative content that everyone keeps posting as “proof” of Apple’s plans. I have no idea if Apple is planning to expand ads, but neither does the author of this article.
- danaris 4y ago
  Bloomberg? You mean "The Big Hack" Bloomberg? You mean the outlet that announced bombastically that Apple devices had spy chips in them? And then when basically everyone involved said "no that's bullshit", and Apple devices were disassembled and very experienced people looked exactly where Bloomberg said the chips were, and there were no chips, Bloomberg said nothing? And has still posted no retraction, no updates, and no apologies for this blatant pack of lies?

cainxinth 4y ago

That's changing, though. Advertising is a growing share of Apple's revenue, and they are adding ads to a number of their default iOS apps: https://www.bloomberg.com/news/newsletters/2022-08-14/apple-aapl-set-to-expand-advertising-bringing-ads-to-maps-tv-and-books-apps-l6tdqqmg https://www.bloomberg.com/news/newsletters/2022-08-14/apple-...

falcolas 4y ago
> they are adding ads to a number of their default iOS apps That's not what I read. "I believe that the iPhone maker will eventually expand search ads to Maps. It also will likely add them to digital storefronts like Apple Books and Apple Podcasts." "And TV+ could generate more advertising with multiple tiers" Basically, all they're saying that's known fact is that Apple wants more ad revenue, and then speculating on how they could do it.
ubermonkey 4y ago
I don't see ads in any of the Apple tools I use every day. To suggest, even obliquely, that "well, they sell ads too" here implies an equivalence between the wholesale exploitation of user activity found at Google and Facebook and whatever modest incursions Apple may or may not be doing.
proamdev123 4y ago
Ah, the infamous Bloomberg article with a provocative headline and 99% speculative content that everyone keeps posting as “proof” of Apple’s plans. I have no idea if Apple is planning to expand ads, but neither does the author of this article.
danaris 4y ago
Bloomberg? You mean "The Big Hack" Bloomberg? You mean the outlet that announced bombastically that Apple devices had spy chips in them? And then when basically everyone involved said "no that's bullshit", and Apple devices were disassembled and very experienced people looked exactly where Bloomberg said the chips were, and there were no chips, Bloomberg said nothing? And has still posted no retraction, no updates, and no apologies for this blatant pack of lies?