Right, this could easily be cynically spun as "Apple has improved its user tracking and ad systems such that they require much less user data to achieve the sam

Right, this could easily be cynically spun as "Apple has improved its user tracking and ad systems such that they require much less user data to achieve the same level of behavioral tracking". Most people don't like the outcome, not how it occurs. IE it's not just that FB is invasively tracking you, it's that they are using their knowledge of you in creepy ways. If they didn't track you at all themselves, but still somehow got the same exact same kind of data, and still used their knowledge of you in creepy ways, i don't' think most people would feel too much better about that.