Back in 2006, Amazon found that every 100ms of delay cost them 1% of sales. Google similarly found that a 500ms increase caused search traffic to drop 20%. Th

Back in 2006, Amazon found that every 100ms of delay cost them 1% of sales. Google similarly found that a 500ms increase caused search traffic to drop 20%. These are older anecdotes, but there's no reason to think that people have gotten more patient as internet connections have become high-speed. https://www.contentkingapp.com/academy/page-speed-resources/faq/amazon-page-speed-study/ https://www.contentkingapp.com/academy/page-speed-resources/...