Same thing happened to SUVs. It's mostly "i want a bigger car than my neighbour" kind of thing , and now there are many more SUVs, driving in a sedan around the

Same thing happened to SUVs. It's mostly "i want a bigger car than my neighbour" kind of thing , and now there are many more SUVs, driving in a sedan around them feels a bit intimidating, as you are worried they may not see you well enough on the road. It's a downward spiral. Now people want something even bigger on the outside and they go with pickup trucks.