3 ms·

"content" is just calling it what it is - the producer does something (writing) in exchange for money which has an output (content) that valuable to the consume

"content" is just calling it what it is - the producer does something (writing) in exchange for money which has an output (content) that valuable to the consumer (publisher). It's self-serving complaining about your publisher reducing what you do to its commodity form, while at the same time insisting what you do is more than that. Both sides of the transaction are trying to get a better price, and the art of it lies in the mystification (for the producer) or the demystification (for the consumer) of the commodity. If you want to insist that what you produce for a living be called something other than what it is in a transactional relationship, then you need to do it outside the realm of transactions. The complaint about "community" and "creator" is fair - but at the same time, it's companies trying to sell the benefits of some underlying thing they've created, by positing the social activity around that commodity as a special property of the thing itself (just like the author saying what they do is more than content).

nearmuse 4y ago
"Content" is the common denominator word for everything that ends up on a platform. Some of the content is art, some is DIY guides, some is game playthrougs. And some of it no one will even bother to classify because of how random or useless or bad it is. Some "content creators" make this stuff specifically for the absurdist joke of how pointless or offensive what they are making can be while it is not removed from the platform and still gets them views. For this stuff, there is lack for a better (or more specific) word than "content".
- zyx321 4y ago
  >some of it no one will even bother to classify because of how random or useless or bad it is I'll have you know that YouTube Poop is a legitimate art form.
  - agentwiggles 4y ago
    Dude, I unironically agree. They have their own vocabulary of memes and conventions and there's something about the style that just hits the nerve centers of funny for me. This one is one of my favorites, although it's not quite as extreme as the style eventually became. I have great memories of being put into near hysterics the first time I saw it with a friend of mine (who has a pretty goofy laugh which makes anything twice as funny when you're with him). https://youtu.be/PTdxPliBdZs https://youtu.be/PTdxPliBdZs This thing has worked its way deep into my brain, i can't even say "let's go" without subtly referencing it 10 years after I first saw it. This one is in a similar vein, though it may not really count as true YTP. The first time I saw this, I was caught off guard, thinking it was a different viral video. The subversion of that expectation hit me so hard, I was literally crying with laughter. https://youtu.be/lXMskKTw3Bc https://youtu.be/lXMskKTw3Bc I'm sure to some these will just seem powerfully stupid, but there's something about them and the way that they take normal things and remix them that really makes me laugh.
- flyingfences 4y ago
  > that ends up on the platform And therein lies the problem. The focus is on the platform. It's all about the platform. The "creators" churn out "content" to make the "platform" better. The platform drives the machine; the individuals are reduced to cogs in the machine. The healthy, sane priorities are inverted: tools should help the artist.

nearmuse 4y ago

"Content" is the common denominator word for everything that ends up on a platform. Some of the content is art, some is DIY guides, some is game playthrougs. And some of it no one will even bother to classify because of how random or useless or bad it is. Some "content creators" make this stuff specifically for the absurdist joke of how pointless or offensive what they are making can be while it is not removed from the platform and still gets them views. For this stuff, there is lack for a better (or more specific) word than "content".

zyx321 4y ago
>some of it no one will even bother to classify because of how random or useless or bad it is I'll have you know that YouTube Poop is a legitimate art form.
- agentwiggles 4y ago
  Dude, I unironically agree. They have their own vocabulary of memes and conventions and there's something about the style that just hits the nerve centers of funny for me. This one is one of my favorites, although it's not quite as extreme as the style eventually became. I have great memories of being put into near hysterics the first time I saw it with a friend of mine (who has a pretty goofy laugh which makes anything twice as funny when you're with him). https://youtu.be/PTdxPliBdZs https://youtu.be/PTdxPliBdZs This thing has worked its way deep into my brain, i can't even say "let's go" without subtly referencing it 10 years after I first saw it. This one is in a similar vein, though it may not really count as true YTP. The first time I saw this, I was caught off guard, thinking it was a different viral video. The subversion of that expectation hit me so hard, I was literally crying with laughter. https://youtu.be/lXMskKTw3Bc https://youtu.be/lXMskKTw3Bc I'm sure to some these will just seem powerfully stupid, but there's something about them and the way that they take normal things and remix them that really makes me laugh.
flyingfences 4y ago
> that ends up on the platform And therein lies the problem. The focus is on the platform. It's all about the platform. The "creators" churn out "content" to make the "platform" better. The platform drives the machine; the individuals are reduced to cogs in the machine. The healthy, sane priorities are inverted: tools should help the artist.