Users will turn off apps, or change their behavior (I already have, for instance, I don’t listen to Lady Gaga on Spotify, I only listen to bands on Spotify that

Users will turn off apps, or change their behavior (I already have, for instance, I don’t listen to Lady Gaga on Spotify, I only listen to bands on Spotify that I want you to see). That's really scary. Ten years ago you might have thought about what others thought regarding your actions while standing on Times Square, now you do that while standing in your bedroom. There are two ways this could go, either we become more tolerant and stop discriminating, against people who read the wrong newspaper, listen the wrong music and watch the wrong movies, as most people currently do or we evade discrimination by becoming what the "mainstream" wants us to be. There would be nothing I would love more to see the former become reality but the latter is not a risk I'm willing to take.