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The Hub+Spoke Content Strategy of 100k+ follower B2B creators
- sdwr 4y agoYoutube definitely holds content back in a strategic way. After I go down the rabbit hole on a channel, and watch all the recommended videos in order (there's always one video from the same channel in recommended), I've seen most of the good videos that channel has to offer. But, some fraction of the deep dive content is held back and drip-fed over a period of months/years. It's incredibly habit-forming. Pretty sure the algorithm also shows better stuff to people who are returning from a break. Our brains pay more attention to the beginning/end of experiences, and are fine with dreck in the middle.
- troelsSteegin 4y agoI am not familiar with "holotypes" in the "content strategy" space. From context, it looks like "genre". Elsewhere [0] it looks like "exemplar". I am awaiting some future post on "holotype tips" ... How does any explicit content strategy in the hub+spoke vein not come across as inauthentic? Maybe this is a job for a Brechtian holotype. [0] https://sciweb.nybg.org/science2/herbarium_imaging/typedefinition.asp.html https://sciweb.nybg.org/science2/herbarium_imaging/typedefin...
- gremlinsinc 4y agoDamn that site crashed on my browser 3 times, before I gave up trying to read it.