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Sadly it’s likely to only get worse. Google‘s new "helpful content" updates have the SEO world in a frenetic search for unique images, videos, etc. to stuff in
by MrDunham 4y ago
Sadly it’s likely to only get worse. Google‘s new "helpful content" updates have the SEO world in a frenetic search for unique images, videos, etc. to stuff into articles. If I remember right Google even states that it prefers to see those in content and articles… Further exacerbating the challenge of creating helpful content that loads quickly if you ever want it to get seen
- exodust 4y agoI had to look up what you meant and found Google's blog post: https://developers.google.com/search/blog/2022/08/helpful-content-update https://developers.google.com/search/blog/2022/08/helpful-co... Good to hear. But whether Google can achieve it is another thing. Quotes I like: "content created primarily for search engine traffic is strongly correlated with content that searchers find unsatisfying." No shit! I hope some of the websites I've worked on get signaled up the rear end! I've warned site owners not to use too much SEO content, but the forces of copy-cat SEO tactics are stronger than individual developer advice. "Are you writing to a particular word count because you've heard or read that Google has a preferred word count? (No, we don't)." I wish Google had been more plain speaking in the past about this. Better late than never I suppose.