Greatness is relative. It's like the risk/reward relationship for investments: by necessity, low risk investments will have lower returns, because the demand fo

Greatness is relative. It's like the risk/reward relationship for investments: by necessity, low risk investments will have lower returns, because the demand for them will be higher and thus the price of the investment will increase (eating into your profits). Where there's a well trodden path, it's no longer a path to greatness.