Huge Mazda fan here but I think this may be coming down the line for them as well because they are becoming more reliant on Toyota as they cannot afford to do a

Huge Mazda fan here but I think this may be coming down the line for them as well because they are becoming more reliant on Toyota as they cannot afford to do an independent transition to EVs. As a result they have partnered with Toyota sharing ICE engine designs, cross shipping models(Toyota Yaris being a re-badged Mazda 2) and moving together (at a snails pace) towards a unified EV architecture. If Mazda starts sharing more components (like infotainment or designs for value added features like heated seats) then a subscription model might be coming there as well.