There has been a series of pop concerts of late featuring holograms sometimes of deceased members, notably the group TLC who toured with a hologram of the late

There has been a series of pop concerts of late featuring holograms sometimes of deceased members, notably the group TLC who toured with a hologram of the late Lisa 'Left eye' Lopes who had died in a car crash a decade before. Some kind of legal precedent must have been set in order to permit that to happen. In this case, it looks like whoever holds the rights to the original performances from which the holograms were generated is the owner. It would be a different matter, as you outlined above, if one created a digital facsimile of a person and used it to perform in ways that the original person did not. Does a person own their own persona?