Yes, that’s right. But because it’s behavioural data for targeting ads, most of it ages-out within 90 days, so it’s a lot more like a product on a supermarket s

Yes, that’s right. But because it’s behavioural data for targeting ads, most of it ages-out within 90 days, so it’s a lot more like a product on a supermarket shelf than a “dossier”. Most people aren’t familiar with how ad tech works and so when the first thing they encounter is a gross misrepresentation of what happens then we get knee jerk responses to that instead of a more nuanced reflection on the details.