3 ms·

With Tesla, the recurring revenue model makes sense. You get features that can consume considerable bandwidth and mobile data, things that can have considerabl

With Tesla, the recurring revenue model makes sense. You get features that can consume considerable bandwidth and mobile data, things that can have considerable cost to Tesla. People usually cite the music streaming and satellite maps, but you also get Netflix, YouTube, and a dozen other video streaming services. I don't use those video streaming services often in my car (usually just when waiting for a table at a restaurant), but I'm sure there's a long tail of people that spend a lot of time Supercharging and will watch hours of content every month and consume tens or even hundreds of GB of mobile data.

csours 4y ago
Yes, I think it is vital to understand which subscriptions people are willing to pay for. People are most willing to pay for things where they understand that there is an underlying cost to providing the service, and where they derive value from updates or ongoing service. The service should also be provided at a competitive price - for example you cannot charge for navigation in most cases because people can use free nav services (Google Maps etc)