GM is definitely escalating. They are requiring the "optional" OnStar on all models of some of their brands, and some models of other brands. $1500 up front, co

GM is definitely escalating. They are requiring the "optional" OnStar on all models of some of their brands, and some models of other brands. $1500 up front, covering a 3 year subscription. Not part of "MSRP" but it's not optional either. Now OnStar isn't a necessary set of features. And it certainly should remain optional. But if demand is high enough, consumers will buy from them anyway and they'll continue to escalate as much as they can.