> The value prop is indeed in algorithmic content, but using "friends and family" as the hook. What you are describing is bait-and-switch, which is unethical,

> The value prop is indeed in algorithmic content, but using "friends and family" as the hook. What you are describing is bait-and-switch, which is unethical, in retail, illegal, and will result in long-term irreversible audience atrophy. Selling keeping in touch with friends and family and delivering clickbait is not a sustainable strategy.