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Jim Barksdale [1] is right again, the only way to make money is by bundling and unbundling. The cable companies bundled, streaming/cordcutting unbundled, and n
by tristor 4y ago
Jim Barksdale [1] is right again, the only way to make money is by bundling and unbundling. The cable companies bundled, streaming/cordcutting unbundled, and now we're seeing bundling again (Disney+, Hulu included w/ Verizon cellular as an example).
[1]: https://hbr.org/2014/06/how-to-succeed-in-business-by-bundling-and-unbundling https://hbr.org/2014/06/how-to-succeed-in-business-by-bundli...
- _23sd 4y agoMost of the carrier "On Us" offers are just free trials, that Verizon one for example is a 6 month trial. T-Mobile does an ongoing one for Netflix, but even the most premium plan only gets the Standard tier, they're clearly counting on people being tempted to pay for 4K and more than 2 devices.
- tristor 4y agoThe Verizon one is not a 6 month trial. It's included in their highest tier along with Apple Arcade or Google Play Pass, and it's "permanent".