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>Moving away from content based around friendships, and more towards professional and algorithmic content. This will be the end of Facebook. The value prop is
by indymike 4y ago
>Moving away from content based around friendships, and more towards professional and algorithmic content.
This will be the end of Facebook. The value prop is not algorithmic content, it's friends and family.
- rchaud 4y ago> The value prop is not algorithmic content, it's friends and family. Friends and family posts don't keep you on the site for very long, reducing the number of ad impressions each user sees. The value prop is indeed in algorithmic content, but using "friends and family" as the hook.
- indymike 4y ago> The value prop is indeed in algorithmic content, but using "friends and family" as the hook. What you are describing is bait-and-switch, which is unethical, in retail, illegal, and will result in long-term irreversible audience atrophy. Selling keeping in touch with friends and family and delivering clickbait is not a sustainable strategy.