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Relevant article from Ben Thompson: https://stratechery.com/2022/instagram-tiktok-and-the-three-trends/ https://stratechery.com/2022/instagram-tiktok-and-the-th

• indymike 4y ago
  >Moving away from content based around friendships, and more towards professional and algorithmic content. This will be the end of Facebook. The value prop is not algorithmic content, it's friends and family.
  • rchaud 4y ago
    > The value prop is not algorithmic content, it's friends and family. Friends and family posts don't keep you on the site for very long, reducing the number of ad impressions each user sees. The value prop is indeed in algorithmic content, but using "friends and family" as the hook.
    • indymike 4y ago
      > The value prop is indeed in algorithmic content, but using "friends and family" as the hook. What you are describing is bait-and-switch, which is unethical, in retail, illegal, and will result in long-term irreversible audience atrophy. Selling keeping in touch with friends and family and delivering clickbait is not a sustainable strategy.
• gonzo41 4y ago
  That's a big experiment. That's like google saying, hey let's make search crap and see how long we can coast before that becomes a systemic issue for us. hmmmmm I don't think this pivot will work.
  • walls 4y ago
    That's exactly how google has been running search for the last several years, though.
    • gonzo41 4y ago
      And sooner or later someone will disrupt google. And google will be shocked when it happens.