Engagement per user is not the only metric they have. DAU declines are an easy metric they can target. People are quitting Facebook because of these actively ho

Engagement per user is not the only metric they have. DAU declines are an easy metric they can target. People are quitting Facebook because of these actively hostile patterns. They make, and charge for, money per user. Give the people what they want, and a chronological "updates from my friends" would retain a non-trivial tranche of users. Separately, I do tend to agree, social media with engagement feedback loops is _bad for most people_ like hard drugs. The sooner folks quit, the better it is for them.