Sure, but the OP still has a good point. Google can put out major, 'change the way we do X' products out there and completely flop without much fuss. They get b

Sure, but the OP still has a good point. Google can put out major, 'change the way we do X' products out there and completely flop without much fuss. They get back on it with a new products with the hope that one of them will take off. Apple bats much higher and rarely misses on the big products. They make big announcements and put a lot of credibility behind never seen by the public products. Out of the major product categories, a lot caught fire fast: ipods, iphones, ipads, OSX, istore, itunes, air. Several didn't catch fire like that but still picked up decent usage: appleTV, icloud, iwork, ilife It's actually a remarkable experiment. Evolution vs intelligent design. Both are way better than the average but each approach probably has an advantage in certain situations. Apple's approach is probably better for hardware-software products. You need scale and certainty to get prices down and the wow factor to jumpstart sales.