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There is the network effect where to make it worthwhile, you need to have pretty much all of your friends on it, if not, it doesn't work. Most people won't pay

There is the network effect where to make it worthwhile, you need to have pretty much all of your friends on it, if not, it doesn't work. Most people won't pay for anything they don't have to pay for. There is also the fact that it can be hard to see the overall gain when each interaction is very marginal. For example, updating your timeline with a photo and a status by itself doesn't seem worth paying for even if the cummulative effect over an entire year could be very beneficial for your networks.

bluGill 4y ago
Facebook might be valuable enough for me to pay for, but it is marginal. For every friend who decides to get off facebook the value of facebook also goes down. I wouldn't pay more than a buck/month for facebook, and to get that they need to focus on the things that provide me value (that is they need to show me more about the life of my friends and cut all the memes and political garbage that my friends share). However I never would have joined facebook if there was a price and for years after I wouldn't have been willing to pay, it is only now that I realize the ability to share pictures of my kids with my parents and other friends is a valuable service.
- lukasyuy5 4y ago