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Jill Lepore's book "If Then" covers the "why" justifying the early demographic modeling (friends of friends, social networks). Military types wanted to predict
by specialist 4y ago
Jill Lepore's book "If Then" covers the "why" justifying the early demographic modeling (friends of friends, social networks).
Military types wanted to predict revolutions. Political types wanted to target voters. Marketing types wanted consumers.
https://www.amazon.com/If-Then-Simulmatics-Corporation-Invented/dp/1631496107 https://www.amazon.com/If-Then-Simulmatics-Corporation-Inven...
- riazrizvi 4y agoI don't see a problem with behavioral analytics. Anyone can do it, it's not going to break us. What will is one or two organizations having exclusive access to our behavior and using that info to create a competitive advantage. So I think Apple is moving in that direction more than anyone else. Meta provides demographic info to any advertisers who sign up to use its service and so is not a threat to economic opportunity at all IMO.