Won't dissagree, but it seems like a partial explanation. Another reason for corporate language is attempting to make the ordinary sound exciting. Executives w

Won't dissagree, but it seems like a partial explanation. Another reason for corporate language is attempting to make the ordinary sound exciting. Executives would much rather talk about their "vision" or "north star" than how many units they want shipped in the fourth quarter. A lot of the language churn in corporate culture seems to stem from this. Eventually terms seem old and boring, so they have to come up with new ones.