Why can't it be both? The claim in the article is that there are deadlines, "you have to ship", etc. It seems to me like you'd skip the whole deadline-shipnow-

Why can't it be both? The claim in the article is that there are deadlines, "you have to ship", etc. It seems to me like you'd skip the whole deadline-shipnow-ASAP nonsense and just write awesome software with awesome code, even if it takes longer.