It's part of the sigma grindset meme. A while ago Business Insider ran short videos about entrepreneur routines and it was a montage of this sort of nonsense. T

It's part of the sigma grindset meme. A while ago Business Insider ran short videos about entrepreneur routines and it was a montage of this sort of nonsense. Then you look back and realise that all the guy did was answer two emails. It was derided and parodied.