"It feels hopeless that surveillance capitalism will ever be able to be reigned in. " It will likely by some combination of: 1. starts to impact the 1% (e.g. C

"It feels hopeless that surveillance capitalism will ever be able to be reigned in. " It will likely by some combination of: 1. starts to impact the 1% (e.g. Congresswoman Feinstein didn't care about privacy a whole lot until she found out the NSA may have been bugging HER, etc) 2. an active interest in counter-measures (up to and including not buying or dismantling IoT options; people are already on forums in growing numbers looking for 'dumb' appliances and looking to hoard car parts to keep the ICE cars rolling indefinitely if possible) 3. a second Cambridge Analytical with any measurable, discrete, bad outcomes that follow (e.g. someone uses breach data to stalk a person, a group of shareholders get fleeced [aka see 1]) There is no silver bullet here in my view. A confluence of events will at some point likely hit critical mass and force it. Almost no one thought data sovereignty regulation would take off, but GDPR, CCPA, and a growing list of similars have proven that was a misstep on the part of tech to avoid a balkanized regulatory universe, but they simply could not agree to give up on iota of adtech dollars....so they will lose it by endless smaller cuts. The legal/compliance industry will reap those profits instead.