What I'm saying is that I'm not convinced that this would move a significant chunk of the market. I could be totally wrong but my impression is that this is a

What I'm saying is that I'm not convinced that this would move a significant chunk of the market. I could be totally wrong but my impression is that this is a lot more like the a gold rush with all parties scrambling to lock in business with the factors that are most compelling to potential customers and I believe those factors are things like selection, platform cost, and maybe other functionality of the device. Whether the fonts are beautiful or whether the books are rendered with more than one style of the "-" glyph is probably somewhere like priority #153. Which is NOT to say that I disagree that it matters. I just expect it's going to get better, because the platform / technology is relatively immature. And I think it matters a lot less today than people who blog about things like this (or those who downvote dissenting comments about things like this rather than trying to be persuasive) might think.