4 ms·

So does anybody know from where they are collecting this data?

Calvin02 4y ago
- Public records (property records, dmv, etc.) - Financial institutions/companies (plaid, banks, credit bureau, mortgage providers, reward credit cards, automotive loan providers, etc.) - Loyalty program (macy/nordstorms, safeway, vons, walgreens, etc.) - Warranty providers (appliance & car warranty registrations), etc.. People and media get riled up about Google and Facebook but the data that they have on me is pretty coarse and pales in comparison to what DataLogix, which is a company that Oracle acquired, and other companies have been able to build. We are not rational when it comes to these arguments.
- vorpalhex 4y ago
  We always respond to the evil we see, not the evil unseen and looming in the shadows. If you're about to get stung by a scorpion then deal with that before dealing with the lion slowly stalking you.
- bogwog 4y ago
  Well if the goal is better privacy laws, it doesn't really matter who the pitchforks are pointed at since the law affects everyone.
  - Calvin02 4y ago
    That's fair but arguably the value exchange of searching for something and being served ads for that is significantly better than me signing up for a mortgage and now being bombarded by ads for life insurance. Alternative narrative: Google and Facebook are directly threatening news media while DataLogix isn't and therefore doesn't get the attention that it ought to get.
- rad_gruchalski 4y ago
  If they have data of 5 billion people, they must buy it actively from every middleman.
nabakin 4y ago
My question as well
dogman144 4y ago
BlueKai/pixel tracking iirc is a core part, the rest of it is stuff like Bluetooth receivers on top of grocery isles while you have your Bluetooth on, etc.
Labo333 4y ago
A lot of applications sell user data. Like menstrual cycle for Flo, seropositive status for Grindr. A lot of apps sell your location data. Plus there is a very overlooked category of corporate software selling data, like payrolls. This can be used to target you better (eg can you afford that product). Another example is Salesforce selling consumer data to marketing departments: https://www.salesforce.com/products/marketing-cloud/data-sharing/ https://www.salesforce.com/products/marketing-cloud/data-sha...

- Public records (property records, dmv, etc.) - Financial institutions/companies (plaid, banks, credit bureau, mortgage providers, reward credit cards, automotive loan providers, etc.) - Loyalty program (macy/nordstorms, safeway, vons, walgreens, etc.) - Warranty providers (appliance & car warranty registrations), etc.. People and media get riled up about Google and Facebook but the data that they have on me is pretty coarse and pales in comparison to what DataLogix, which is a company that Oracle acquired, and other companies have been able to build. We are not rational when it comes to these arguments.

vorpalhex 4y ago
We always respond to the evil we see, not the evil unseen and looming in the shadows. If you're about to get stung by a scorpion then deal with that before dealing with the lion slowly stalking you.
bogwog 4y ago
Well if the goal is better privacy laws, it doesn't really matter who the pitchforks are pointed at since the law affects everyone.
- Calvin02 4y ago
  That's fair but arguably the value exchange of searching for something and being served ads for that is significantly better than me signing up for a mortgage and now being bombarded by ads for life insurance. Alternative narrative: Google and Facebook are directly threatening news media while DataLogix isn't and therefore doesn't get the attention that it ought to get.
rad_gruchalski 4y ago
If they have data of 5 billion people, they must buy it actively from every middleman.

nabakin 4y ago

My question as well

dogman144 4y ago

BlueKai/pixel tracking iirc is a core part, the rest of it is stuff like Bluetooth receivers on top of grocery isles while you have your Bluetooth on, etc.

Labo333 4y ago

A lot of applications sell user data. Like menstrual cycle for Flo, seropositive status for Grindr. A lot of apps sell your location data. Plus there is a very overlooked category of corporate software selling data, like payrolls. This can be used to target you better (eg can you afford that product). Another example is Salesforce selling consumer data to marketing departments: https://www.salesforce.com/products/marketing-cloud/data-sharing/ https://www.salesforce.com/products/marketing-cloud/data-sha...