People don't do that unless they are paid somehow. It's organized activity if you search properly under each time it trends... One or a few accounts will post a

People don't do that unless they are paid somehow. It's organized activity if you search properly under each time it trends... One or a few accounts will post a keyword or phrase, and then all the subsequent accounts will constantly post with the words spelled exactly the same. Twitter suppresses coordinated activity from many other accounts, and it's against their rules, but somehow they allow it to go on regularly for certain topics like KPOP and BTS, and it results in a lot of streams and album sales only for whoever is trending. This is also likely why Twitter makes it very hard to scroll to tweets at the beginning of when a trend started, and why timestamps are not really shown for the beginning of a trend to the public.