Is this not a generic phenomenon though with no specific relation to Kpop? I was involved in campus recruiting a decade ago and remember distinctly all of the d

Is this not a generic phenomenon though with no specific relation to Kpop? I was involved in campus recruiting a decade ago and remember distinctly all of the deep discussions the students were having about Kony2012 and what they should do about it during the recruiting dinners. How and why these political flash mobs form online doesn't seem well understood and will no doubt spawn dozens to hundreds of papers over the next few decades examining it.