Corpspeak is the worse for strategy and product because there's a lot of meaning in the precise wording of something but inveitably every slide gets wordsmithed

Corpspeak is the worse for strategy and product because there's a lot of meaning in the precise wording of something but inveitably every slide gets wordsmithed to death and ends up a vague buzzword bingo sheet. Simple (if not particularly potent) example I'm dealing with right now: "right to win"... my employer wants to use this wording in various strategy templates across all businesses and product. So every discussion is why do we think we have the "right to win" this or that market. In reality some products are differentiated in a way that serves a smaller segment (hence technically not "winning" the market) and perhaps deliver a higher IRR than an alternative strategy that is better boxed in this "must have a 'right to win'" perspective