I agree, but in this post, the author says: > With a little effort, the makers of The Publisher’s digital incarnation could have one-upped the printed book by

I agree, but in this post, the author says: > With a little effort, the makers of The Publisher’s digital incarnation could have one-upped the printed book by positioning these photographs to accompany relevant bits of Brinkley’s text, illustrating, e.g., a description of Henry Luce’s childhood with a photo of Luce as a toddler. I don't know anything about typesetting, but this specific example seems difficult to automate with software. A human would need to decide where best to place these photos. Again, a guess, but it seems that this book started life in a pre-electronic book production process. To get it right would require more manual effort for the e-book. Just like websites are evolving to be adaptive/responsive, I think book production will follow. We're just not there yet. Websites are still being launched today that are close to impossible to read on a mobile phone.