I'm involved in a community advocacy organisation that uses Twitter, Facebook and Instagram for public engagement. Facebook is a great platform for actually ge

I'm involved in a community advocacy organisation that uses Twitter, Facebook and Instagram for public engagement. Facebook is a great platform for actually getting normal people to see our content and invite them along to our meetings and such. Twitter, on the other hand, has a far more niche audience - but I know for a fact that the niche audience includes several state legislators who follow us and interact with our tweets, and we've gotten several press stories via contacts we've made with journalists over Twitter. If you've got a message to get out there, it's a highly strategic platform.