One of Apple's cultural touchstones has been that it can focus; that it knows when to say "no", even to could-be-great ideas that genuinely excite them ([1] exa

One of Apple's cultural touchstones has been that it can focus; that it knows when to say "no", even to could-be-great ideas that genuinely excite them ([1] example of Jony Ive retelling how Steve Jobs taught him this). There's little evidence of this discipline when it comes to Swift: got a great idea? got people excited? Breaking change? In it goes! [1] https://www.youtube.com/watch?v=2oksetv3i90 https://www.youtube.com/watch?v=2oksetv3i90