The rate of change in computer tech is so fast: in terms of standards, paradigms, hardware capabilities and so on that I think any attempt to be really organise

The rate of change in computer tech is so fast: in terms of standards, paradigms, hardware capabilities and so on that I think any attempt to be really organised about it can be disrupted by other companies innovating. And there are so many platforms and languages to learn, in addition to the front end does it all. Probably you need more people whose role is “X that codes”. Designer that codes, SEO specialist that codes, etc. It matters less if they write any code on the job than they get what it is all about. Then they can have productive discussions with engineers. After all any concern that isn’t just straight coding feels like requirements analysis. People can specialize in this. You can have a marketing specialist who talks to coders and SEO and marketing team and can put together what is needed. But tech is dynamic and changing every 6 months so I think it comes with the territory. Not even a problem necessarily. If it is then the actual managers need to address it. It just comes down to skills, roles and responsibilities after all.