i18n is hard and I haven't seen anyone other than Apple do it properly. On Dell's website, when you visit the UK store and you are not in the UK, it prompts yo

i18n is hard and I haven't seen anyone other than Apple do it properly. On Dell's website, when you visit the UK store and you are not in the UK, it prompts you with a modal that covers the center of the screen to switch to your local version and when you switch, it does't take you to the product page or sorry this is not available in your country page but to homepage. It's such a poor experience. On the other hand, if you visit Apple, Apple will simply provide you a passive but prominent banner at the top with an option to change country store and it will take you to the correct product page. The website pages are consistent between countries and you can even guess the product page in another country by changing country code in the URL(http://apple.com/uk/iphone-13/ http://apple.com/uk/iphone-13/ => http://apple.com/de/iphone-13/ http://apple.com/de/iphone-13/). I guess, unlike Apple, Dell and others use fancy optimisation and analytics to provide the best and most optimised local experience which leads to inconsistencies and complexities.