If that's the case, then why aren't Snowlake and Google targeting query optimiziation with higher priority to lower end-user costs? There's no incentive in the

If that's the case, then why aren't Snowlake and Google targeting query optimiziation with higher priority to lower end-user costs? There's no incentive in the market for them to do so - once you switch to them, you'll eat up the cost of quirks and learn how to avoid them the hard way.