You don't publish on Spotify. You publish on one of the services which have a distribution deal with Spotify, like TuneCore or CDBaby. Some of the dodgier servi

You don't publish on Spotify. You publish on one of the services which have a distribution deal with Spotify, like TuneCore or CDBaby. Some of the dodgier services like that have features to make this exact sort of thing easy (for instance, you get to choose a new publisher label name every time).