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Qualcomm calls their ARM chips Snapdragon. Samsung calls their's Exynos. Mediatek calls their's Dimensity. ARM doesn't care what you call them.

• Hamuko 4y ago
  And since everyone calls them something other than ARM, there's not much brand value in calling something "ARM". Might as well call it "Apple silicon".
• bmitc 4y ago
  That's a good point. Sort of interesting.