> But let's have a random arm-chair HN poster tell Tim Cook how to run Apple. No one's telling Tim Cook how to run Apple; just stating facts about how the worl

> But let's have a random arm-chair HN poster tell Tim Cook how to run Apple. No one's telling Tim Cook how to run Apple; just stating facts about how the world works. Tim Cook (presumably) wants the best developers. The best developers have many good options to choose from when it comes to where and how they work. That means if Tim Cook wants the best talent he needs to give them a really compelling offer. And for many of the most talented individuals, a job that requires commuting 2+ hours a day in Bay traffic is not "really compelling", never mind the nightmare that is the Bay Area housing market. I'll grant that there are advantages to having everyone working face to face, but do those advantages outweigh the fact that you're going to take a noticeable talent hit as a result of not offering remote work? Neither one of us has a crystal ball, but my bet is "No". Tim Cook is free to make his own bet and deal with the consequences, which he seems to be aware of, hence the hesitation on his part vs. just laying down the law. I suppose we'll find out the answer to this debate in 10 to 20 years.