I agree with most of what you wrote. That said, the biggest tangible negative impact of tracking is that the profiles companies build on you are overly simplis

I agree with most of what you wrote. That said, the biggest tangible negative impact of tracking is that the profiles companies build on you are overly simplistic caricatures that reinforce societal biases. For example, for many complex reasons, women do not apply to executive roles as much as men. Google is thus less likely to show me an ad for an executive role knowing that I’m a woman [0], since statistically, I’m less likely to click it. This further reinforces the societal trend of women applying to executive roles at a lower rate than men. [0] https://www.washingtonpost.com/news/the-intersect/wp/2015/07/06/googles-algorithm-shows-prestigious-job-ads-to-men-but-not-to-women-heres-why-that-should-worry-you/ https://www.washingtonpost.com/news/the-intersect/wp/2015/07...