It's nice to identify callers if your pone rings a lot. Unknown callers get a different ring. It's also nice to be able to customize what you own. I know not ev

It's nice to identify callers if your pone rings a lot. Unknown callers get a different ring. It's also nice to be able to customize what you own. I know not everyone wants to customize but it's hard to argue that it not a nice feature to have when you want it. Imagine being able to have a custom start up chime for your car. Now imagine every other car is able to do it except for yours. Thats not very fun.