I once had an idea for a project where I would roughly attempt to translate personal information into a value amount. For example, how much is it worth to compa

I once had an idea for a project where I would roughly attempt to translate personal information into a value amount. For example, how much is it worth to companies to know your gender, on average? You could probably figure this out with some rough ideas of CPC for various segments. Obviously the economics don't work quite the same as money, but there's something to it. This is all to say I don't think it's "bad" in the way malware is bad or a security breach is bad, but there's a dollar amount attached to these things, and you may be giving a company more money than you're willing to pay.