Bigcorp has their hands in many cookie jars and don't care if they take a loss on selling the panel in the smart tv if it means they gain in licensing deals fro

Bigcorp has their hands in many cookie jars and don't care if they take a loss on selling the panel in the smart tv if it means they gain in licensing deals from having "Netflix" printed on the remote. You can come in, your offering will just be costlier than the subsidized smart tv and you will be driven out of business before long. Or, no suppliers even want to work for you because they are busy fulfilling orders from bigcorps who will gladly buy up all their capacity to keep people like you from having an easy time starting a small business.