You are right, I've used the word "actual" incorrectly. What I should have said was "net". Ie, both short term and long term revenue incentivize behavior and in

You are right, I've used the word "actual" incorrectly. What I should have said was "net". Ie, both short term and long term revenue incentivize behavior and in this case the net result was increasing performance, ie long term incentive > short term incentive.