"To the grumbler who complains about the unfairness of the market system only one piece of advice can be given: If you want to acquire wealth, then try to satis

"To the grumbler who complains about the unfairness of the market system only one piece of advice can be given: If you want to acquire wealth, then try to satisfy the public by offering them something that is cheaper or which they like better. Try to supersede Pinkapinka by mixing another beverage. Equality under the law gives you the power to challenge every millionaire. In a market not sabotaged by government-imposed restrictions it is exclusively your fault if you do not outstrip the chocolate king, the movie star and the boxing champion." - Ludwig von Mises, The Anti-Capitalistic Mentality Giving the poor something better and cheaper cannot be immoral by any definition of the word. If you are charging "too much" then why can't a competitor come in and undercut your outrageously high prices?