It doesn't matter if a competitor can spring up overnight, because at the end of the day, is Drinkify really providing any value, other than that of fleeting no

It doesn't matter if a competitor can spring up overnight, because at the end of the day, is Drinkify really providing any value, other than that of fleeting novelty? I argue that no, they are not. Real entrepreneurs create value, not products. Building something of value takes a lot more time and hard work. The corollary of this, of course, is it's true for your potential competitors as well. So, if you're worried about whether your competitors can one up you in a weekend, it might be a sign that you aren't really creating anything worthwhile. Fun, or cool? Sure. But valuable, no.