I think there would definitely be a market for this idea! In my mind, if we extend the idea, its a sort of subscription management. Maybe you pay the site manag

I think there would definitely be a market for this idea! In my mind, if we extend the idea, its a sort of subscription management. Maybe you pay the site manager directly for subscribing to content that lacks ads, or maybe there is a third-party that manages subscriptiopn management for smaller sites (who might not want to deal with overhead of managing paying users, etc.). Let's call this the Roku model, in that, i can use a Roku layer to help me manage video content...and then i use roku to manage payment to a paid streaming service, say, HBO. Sure, i can just directly pay HBO, but roku supposedly adds some value, maybe ease of management, or maybe roku promotes HBO signups, etc....in any case, i pay roku for access to HBO, and roku passes that subscription revenue to hbo - excluding some fee that they charge hbo i suppose, and on and on. So, in my estimation, this has precedent and can be applied to regular web content. However, i imagine over time there will be a centralization of these subscription manager services - we'll call them "middle men" - and over time they will squeeze ever more fees from brands/content destinations...and over time brands who gain enough market power will feel these middle men lack enough value to give them their fees, etc. you know, that old chestnut. Or...maybe i totally misunderstood your idea. ;-)