Everyone should research SEO thoroughly before considering outsourcing it. There is a streak of truth in this short post: many companies promise number one rank

Everyone should research SEO thoroughly before considering outsourcing it. There is a streak of truth in this short post: many companies promise number one rankings and, more appallingly, many companies believe it. The author's idea of good SEO, however, is a bit off in their note. The note only seems to mention on-page optimisation and no external link building, a crucial part of any campaign. Link building can be done without spamming and any SEO campaign without adequate link building will fail to meet expectations.